(An archival display in the store showcases discontinued-for-now styles, like the 1974 slim satchel and the 1990s Legacy Small Flap.) Even the most finely crafted things wear down. The best thing about a Coach bag is how it wears. There is a difference between “timeless” and seemingly lasting forever. Dinosaurs are the icons for the impermanence of the mighty, a reminder that even the most fearsome things can someday be key chains. This is when Rexy really strikes me as a brilliant mascot. I look at him like, “Why did you put me in this position?” He replies, “You’ll have it forever.”Īs I change back into my clothes, I hear him say it to the woman trying something on across the hall: “You’ll have it forever!” Inside is shearling with big nubs of fleece like oatmeal extra swollen from the microwave, and outside is truly perfect matte leather ($2,400). The salesman brings me a reversible gray coat. I try them with the Wild Beast Sweatshirt with caviar-size black beads, embroidery and leather meant to evoke a paint-by-numbers landscape ($395). And in the store you can slap various emoji on leather accessory tags, which is most likely to charm those for whom phones never actually leave hands to go into a purse.ĭress off, I slide into a pair of black leather pants like a snake that changed its mind about shedding. Since 2015, Chloë Grace Moretz, 19, has been the face of Coach campaigns, and one of the most shared images from the spring 2017 show was Millie Bobby Brown, 12, wearing a shiny pink jacket, arms around Winona Ryder. The accents and humor are incorporated not so much with a playful wink as an enjoyable eye roll. Coach’s target audience seems much younger than that of the era of demure bags (now bags have embellishment, or at least are styled with a key chain) and C-logo loafers (studded platform boots are now the staple).
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